Valerie Gleaton

Writer, Editor, Social Media Strategist, Content Marketer

Boulder, Colorado

Professional Experience

Content and Social Media Marketing Manager, Gaiam Life and Gaiam
September 2013 – Present
Louisville, Colorado

  • Develop ongoing content and social media strategies
  • Maintain consistent writing style and ‘voice’ for all content and social media
  • Write, edit, and produce articles and blogs in Demandware, Drupal, and WordPress
  • Report and analyze website traffic and revenue
  • Hire and manage freelance writers and bloggers
  • Contract and manage third-party vendors
  • Manage the Content and Social Media Coordinator
  • Write and produce bi-monthly email content newsletter
  • Plan, implement, and analyze social media advertising campaigns and contests
  • Oversee and assist with both on-site and off-site search engine optimization
  • Coordinate yoga talent photo and video marketing shoots
  • Work with PR agency to secure media placements and product reviews
  • Strategize brand presence and campaigns at trade shows, yoga festivals, and other events

Content and Social Media Marketing Coordinator, Gaiam Life and Gaiam
September 2010 – August 2013
Louisville, Colorado

  • Write, edit and produce articles and blogs in Drupal and WordPress
  • Produce monthly email content newsletter
  • Form and maintain relationships with contributors and freelancers
  • Coordinate social media posts, campaigns and advertising
  • Moderate reader comments on website and blog
  • Respond to comments and customer service queries on social media sites
  • Search engine optimization
  • Maintain editorial calendar
  • Manage Editorial Intern and Assistant

Editorial Assistant, Weaver Multimedia Group (now Miles)
August 2010 – September 2010 (temporary position)
Denver, Colorado

  • Write, edit and fact check content for official state and city visitor guides, websites, and newsletters

Editorial Intern, Gaiam Life
January 2010 – August 2010
Louisville, Colorado

  • Write, edit, and produce articles and blogs in Ephibian CMS and WordPress
  • Social media
  • Content migration
  • Search engine optimization
  • Photo research

Freelance Fact Checker, Natural Foods Merchandiser
October 2009 – May 2012
Boulder, Colorado

  • Write, edit, and fact check articles for natural foods trade magazine and website

Editorial Intern/Freelance Contributor, SKI
September 2009 – September 2010
Boulder, Colorado

  • Write and produce articles and blogs for print magazine and Drupal website
  • Product reviews
  • Fact checking
  • Search engine optimization

Editorial Intern, Beadwork and Stringing
May 2009 – August 2009
Loveland, Colorado

  • Write and edit articles and directories for various beading publications
  • Fact checking
  • Product reviews
  • Social media

Editorial Intern, Delicious Living
January 2009 – May 2009
Boulder, Colorado

  • Write, edit, and fact check articles for magazine and website

Teaching Assistant, University of Colorado School of Journalism
January 2008 – December 2009
Boulder, Colorado

  • Teach weekly undergraduate journalism recitation sessions
  • Assist professor during lectures and exams

Publications Coordinator, PETA
August 2004 – July 2007
Norfolk, Virginia

  • Coordinate writing, production and publication of PETA’s member magazines, children’s magazine, catalogs, annual review, and calendar

Published Work

Gaiam Life,, SKI, Snow World, Delicious Living, Natural Foods Merchandiser, Only in San Francisco, Beadwork, Stringing, Boulder Women’s Magazine, Ella Bliss Beauty Bar (website copy), The Boulder Arts & Culture Guide,, Denver VOICE, Boulder Daily Camera, Boulder County Business Report, Colorado Daily, Rocky Mountain News, Bylines Alumni Magazine (CU School of Journalism & Mass Communication), PETA’s Animal Times, GRRR!


University of Colorado, Boulder, Colorado
M.A., Journalism: Newsgathering for Print and Broadcast
“Environment, Policy and Society” certificate
2007 – 2010

University of Alabama, Tuscaloosa, Alabama
B.A., English
Double minor in Anthropology and Liberal Arts (Blount Initiative)
2000 – 2004

Lorenzo De’ Medici, Florence, Italy
Study abroad: Italian language, art, literature
September – December 2003

Hillcrest High School, Tuscaloosa, Alabama
Advanced diploma
1996 – 2000

Honors, Awards, and Memberships

Graduated Summa Cum Laude, Phi Beta Kappa, National Merit Scholarship, University of Alabama Alumni Award Scholarship, English Honors Program, University Honors Program, Blount Undergraduate Initiative


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